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Airlines make nearly all their fares that are available to the general public available through all channels, from full fare down to their most heavily discounted fares. Any normal fare, made available months in advance in the normal way, is made available through all channels. Web fares, however, are different than normal fares. They typically constitute less than one tenth of 1% of the fares an airline offers, and are normally made available only a few days before flight time, and only on flights which have an unusually high number of empty seats. Web fares thus are seldom available, are unpredictable, and are offered at very low prices.

A user-friendly search engine with the most current information ... the engine is easy to use, and the results are ranked with the lowest fares first. Travel sites are proliferating on the Web like strip malls in suburbia, but there''s one whose name you should remember. Expected to reinvent the online fare-finding wheel when it launches in June. It aims to search every available flight combination for travelers, giving them the choice of cut-rate fares, fewest legs on a trip and most convenient departure times. This could radically alter an industry in which customers surf numerous sites before making a purchase.

What does this site have that other online travel sites don''t? Actually, it''s not what the site has, but rather what it does. The heart and soul is actually a fare search engine with state-of-the-art technology to find and book fares. And consistently displayed more fares from more airlines than its competitors. It''s apparent that the consumer will have a new and improved way to book online travel that not only shows more choices but also steps up the competition for the rest of the online travel booking services to improve their product a definite win-win for travelers. Backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything else on the market, we generated plenty of buzz from the moment the then-unnamed concept was announced in November 1999.